Sponsored by a company that wants to aggrivate you

Ok, well I finally felt good enough to see the first episode of the new series of Lie to Me (if you don't know what that is, go and google it and come if you must), the episode itself was pretty good, felt the ending pretty sudden, however at each point before and after the advert break, we're told that the show is brought to you/sponsored by "so-en-so".

This gets remarkably annoying at the best of times, even worse if it's been done by some wally in marketing. However, this time, the company (a carpet company of all things) decides the best way to tell viewers it sponsors the program is by showing a spider, tarantula I believe, when going to adverts and a snake on the return. These have to be two of the biggest phobias possible, I personally suffering from the Arachnophobia, not that I fancied seeing the snake either mind.

Did I miss something, or is sponsoring a program another method of advertising your company to possible customers? If so, what idiot though using phobias would turn people on to considering them for getting their new carpet??!!

Worst still, I have to remember to cover my eyes/look away when the show goes to an advert break, which happens, what 4 times per episode, and say about 26 episodes on average per series in America, say 100 chances, great, that doesn't put a dampener on my enjoyment.. no... I shall be emailing their customer support/complaints department.

What were they thinking?!